pointed.Grow in your own voice.
Seven short lessons.
A free course on growing a company in your own voice: find the voice, pick topics people search for, write one useful article, reply where buyers ask, and read the results honestly. About 46 minutes in all. Each lesson ends in a tool you can open the same day.
- 1Find your voice before you write anythingYour voice is a set of rules you already follow. Write them down, with the sentence each one came from. 6 minutes.
- 2Pick topics from what people already searchSearch Console shows the questions you already appear for. Start there, not with a brainstorm. 7 minutes.
- 3Write one article that answers the searchAnswer in the first two sentences, then earn the rest. One article, done properly, beats four done fast. 8 minutes.
- 4Make your site readable to AI answersChatGPT, Perplexity and Gemini can only name you if they can read you. Check what they see. 6 minutes.
- 5Reply in communities without spammingThe best reply answers the question so well that nobody needs to click your link. Then people click your name. 7 minutes.
- 6Read your results without fooling yourselfClicks go up and down for many reasons. Compare like with like, wait long enough, and write the dates down. 7 minutes.
- 7Watch competitors without guessingWatch what you can actually see: who AI answers name instead of you, and what your rivals publish. 5 minutes.
Progress is kept in this browser only. No account, and nothing is sent anywhere.