pointed.
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LESSON 3 OF 7 · 8 MINUTES

Write one article that answers the search

Answer in the first two sentences, then earn the rest. One article, done properly, beats four done fast.

Search "month end close checklist" and open the first three results. Usually at least one makes you scroll past an introduction before it says anything. The one you trust gives you the checklist first.

That is the whole method. Answer first, in plain words, in under sixty words. Then explain, in the order the reader will ask.

The shape

  • An opening that answers the question.
  • Headings phrased as the questions that come next.
  • One example from your own work. It is the part nobody else can write.
  • A short list of quick answers at the end, for the questions people search word for word.

Before you publish

Read it against your voice rules. Check every link works. Check the title says what the page answers. Then publish it yourself, and write down the date. You will want it in lesson 7.

EASIEST WAY

Pointed proposes a brief for each topic: the question, the opening answer and the headings. You approve the angle, it writes the draft in your voice, and the review queue shows why it exists and what preflight found. Nothing publishes until you click.

Open the review queue

Or watch a draft go from brief to Approve

DO IT YOURSELF

Write the answer first, in sixty words or fewer. Then list the four questions a reader would ask next and make each one a heading. Add one real example. Read it out loud once. Most of the problems are audible.

Do it now

  1. Choose one topic from lesson 2.
  2. Write the sixty-word answer.
  3. Turn the next four questions into headings.
  4. Add one example only you could write.

Quick answers

How long should it be?

As long as the answer needs, and no longer. Cut anything a reader would skip.

Should I use AI to write it?

Use whatever helps, then hold the result to your voice rules. The rules are what make it yours.